City Living 2017You might have seen Icon Solar’s co-owner Zach Wieber in CityBeat’s City Living, talking about solar power. Stephen Novotni writes in “Solar power offers an efficient alternative to the grid” about the benefits and misconceptions of solar power, interviewing experts on solar. One was Zach, and the other was architect and interior designer Krista Atkins Nutter.

“What we’re doing is just reallocating money that you are already spending. It’s not a cost,” Zach assures in the article. “What you’re doing is taking money that you’re already spending with [your utility company] and spending it somewhere else. How much is what you’re doing now going to cost you? You’re paying your electric bill because you’ve never had a choice.”

Solar power is giving power to the people!

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